A new online dating service Chemistry.com plans to promote an aggressive ad campaign seeking to depict its older and larger competitor, eHarmony.com, as being out of touch with mainstream American values. The ads, which will appear in weekly newspapers and magazines starting Monday, attack eHarmony for refusing to match people of the same gender and for the evangelical Christian beliefs of its founder, Neil Clark Warren.

Posted by admin, filed under Online Dating News. Date: January 1, 2008, 6:09 am |

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